A Cell Phone Solution: Supplementing RDD Samples with Cell Phone Interviews
The representativeness of technology surveys might benefit by supplementing random digital dial survey samples with samples of cell phone users.
Cell phones and survey research
A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This presents a challenge to the kind of public opinion polling done by the Pew Internet & Ameri…