Politics + Internet/Tech: Our Research
The growth of social media and rapid adoption of internet-enable mobile devices have changed the way Americans engage in the political process. An infographic provides a summary of the latest data from national surveys taken during the 2012 campaign.
Social Media and Voting
22% of registered voters have announced their vote for president on social media like Facebook or Twitter
Online Political Videos and Campaign 2012
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
Presidential Campaign Donations in the Digital Age
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
Social Media and Political Engagement
66% of social media users have employed the platforms for at least one of eight civic or political activities with social media
The State of the 2012 Election — Mobile Politics
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
Politics on Social Networking Sites
Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
Social networking sites and politics
18% of users have shunned “friends” who have different ideas and 16% have found friends whose beliefs match their own