UncategorizedDecember 16, 2010

Generations 2010: Trends in online activities

A “heat map” showing major trends in how different generations of online Americans use the internet over time.

UncategorizedDecember 13, 2010

Dancing with megaphones (video & slides)

Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

UncategorizedSeptember 29, 2010

Online Product Research

58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

UncategorizedFebruary 3, 2010

Social Media and Young Adults

Social media and mobile internet use among teens and young adults.

UncategorizedMay 22, 2009

Online Classifieds

The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.

UncategorizedMay 18, 2008

The Internet and Consumer Choice

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

UncategorizedFebruary 22, 2008

Online Shopping: Frictions, Frustrations, and Fixes

Most internet users view online shopping as convenient and a time-saver. At the same time, they worry about the security of sending their credit card information over the internet.

UncategorizedFebruary 13, 2008

Online Shopping

Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort about sending personal or credit card information over the internet

UncategorizedOctober 3, 2007

Internet Mooncake Mania

In China, even mooncakes are making their way online.

UncategorizedJune 18, 2007

China’s eBay-MySpace

In China, there is a virtual meeting place for people who have social connections to buy or sell.