Generations 2010: Trends in online activities
A “heat map” showing major trends in how different generations of online Americans use the internet over time.
Dancing with megaphones (video & slides)
Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.
Online Product Research
58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.
Social Media and Young Adults
Social media and mobile internet use among teens and young adults.
The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.
The Internet and Consumer Choice
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Online Shopping: Frictions, Frustrations, and Fixes
Most internet users view online shopping as convenient and a time-saver. At the same time, they worry about the security of sending their credit card information over the internet.
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort about sending personal or credit card information over the internet
Internet Mooncake Mania
In China, even mooncakes are making their way online.
In China, there is a virtual meeting place for people who have social connections to buy or sell.