65% of internet users have paid for online content
65% of internet users have paid to access or download some kind of digital content. Music and software are the most common kinds of content purchased.
Major trends in how different generations of Americans use the internet
Generations 2010: What different generations do online
An at-a-glance guide to how different generations of online Americans use the internet.
Generations 2010: Trends in online activities
A “heat map” showing major trends in how different generations of online Americans use the internet over time.
Dancing with megaphones (video & slides)
Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.
Online Product Research
58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.
Social Media and Young Adults
Social media and mobile internet use among teens and young adults.