UncategorizedDecember 30, 2010

65% of internet users have paid for online content

65% of internet users have paid to access or download some kind of digital content. Music and software are the most common kinds of content purchased.

UncategorizedDecember 16, 2010

Generations 2010

Major trends in how different generations of Americans use the internet

UncategorizedDecember 16, 2010

Generations 2010: What different generations do online

An at-a-glance guide to how different generations of online Americans use the internet.

UncategorizedDecember 16, 2010

Generations 2010: Trends in online activities

A “heat map” showing major trends in how different generations of online Americans use the internet over time.

UncategorizedDecember 13, 2010

Dancing with megaphones (video & slides)

Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

UncategorizedSeptember 29, 2010

Online Product Research

58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

UncategorizedFebruary 3, 2010

Social Media and Young Adults

Social media and mobile internet use among teens and young adults.