The Internet and Consumer Choice
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Online Shopping: Frictions, Frustrations, and Fixes
Most internet users view online shopping as convenient and a time-saver. At the same time, they worry about the security of sending their credit card information over the internet.
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort about sending personal or credit card information over the internet