UncategorizedFebruary 26, 2009

Ads in Google news aren’t entirely relevant — yet

Google has started placing ads on Google News pages. How’s that working out?

UncategorizedDecember 17, 2008

The Internet as Social Ally

Do people consider the internet itself a kind of social ally? Not directly, but they often treat the internet as they would a helpful friend.

UncategorizedAugust 6, 2008

Search Engine Use

The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

UncategorizedMay 18, 2008

The Internet and Consumer Choice

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

UncategorizedApril 11, 2008

Keeping tabs on our Google twins

A recent New York Times article suggests another reason why people are motivated to search for content connected to their names online: to check up on how their “Google twins” are doing from time to time.

UncategorizedApril 7, 2008

Libraries Solve Problems

This presentation focuses on the Project’s findings about the role of libraries when Americans are trying to solve problems.

UncategorizedFebruary 11, 2008

Health Information-Seeking on a Typical Day

A new study from MD Anderson Cancer Center cites our health data.

UncategorizedDecember 30, 2007

Information Searches That Solve Problems

There are several major findings in this report. One is this: For help with a variety of common problems, more people turn to the internet than consult experts or family members to provide information and resources.

UncategorizedDecember 21, 2007

Have you googled yourself today?

The practice of “googling” someone is becoming more widespread in today’s search engine-driven world.

UncategorizedDecember 16, 2007

Digital Footprints

Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.