UncategorizedJanuary 23, 2006

Medicare D and the Internet

I recently helped my parents enroll in their new Medicare prescription drug plans using the Medicare.gov website…

UncategorizedJanuary 22, 2006

Generations Online

Internet users ages 12 to 28 years old have embraced the online applications that enable communicative, creative, and social uses. Internet users ages 29 to 69 years old are more likely to engage in online activities that require some capital.

UncategorizedJanuary 17, 2006

Is Eleanor Rigby Online?

A review of data from the U.S., UK, and Australia finds that the internet has the potential to bring isolated seniors into closer contact with the wired world.

UncategorizedOctober 17, 2005

The Future of the Internet as Baby Boomers Age

In ten years, the Baby Boomers will age into the 65+ demographic and change everything about the “wired senior” group, but a great many offline Americans may be with us for years to come.

UncategorizedAugust 8, 2005

Senior Bloggers

Bloggers over the age of 65 are a pretty rare, but interesting, group.

UncategorizedMarch 16, 2005

More Wired Seniors than Ever

26% of Americans age 65+ go online.

UncategorizedFebruary 2, 2005

Wired Seniors, 2000-2004

One in four Americans age 65+ has access to the internet, up from 15% in 2000.

UncategorizedJanuary 25, 2005

More Seniors get broadband at home

A growing number of “Silver Surfers” switch to fast online connections

UncategorizedJuly 19, 2004

Older Americans and the Internet: Adapting Government Websites for an Older Audience

This presentation provides new demographic data, not contained in recent reports, that is broken out by age groups. It also contains specific tips for government Web site managers who want to design senior-friendly sites.

UncategorizedJune 11, 2004

The Medicare Information Challenge

OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research…”