In-store Mobile Commerce During the 2012 Holiday Shopping Season
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
Arts Organizations and Digital Technologies
Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context, and disseminate their work beyond the stage and the gallery
Mobile Connections to Libraries
13% of those ages 16 and older have accessed library websites via mobile devices.
Is there hope for SMS health alerts?
85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
The Best (and Worst) of Mobile Connectivity
Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
Rural e-patients face access challenges
Rural residents in the U.S. lag behind those in suburban and urban areas when it comes to technology adoption.
Cell Phone Activities 2012
Photo taking, texting, and accessing the internet are the most popular activities people pursue with their mobile phones
Cell Phone Activities Over Time
Over time, the number of American adult cell phone owners performing specific activities on their cell phones has grown.
Mobile Health 2012
Half of smartphone owners use their devices to get health information and one-fifth of smartphone owners have health apps
The market for mobile-ready health information continues to grow, even as health apps are just simmering along (in terms of consumer adoption, anyway).