A Snapshot of E-reader and Tablet Owners
The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.
Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers.