UncategorizedOctober 17, 2005

The Future of the Internet as Baby Boomers Age

In ten years, the Baby Boomers will age into the 65+ demographic and change everything about the “wired senior” group, but a great many offline Americans may be with us for years to come.

UncategorizedOctober 5, 2005

Digital Divisions

There are clear differences among those with broadband connections, dial-up connections, and no connections at all to the internet.

UncategorizedAugust 24, 2005

Teens Who Don’t Use the Internet

Even with an overwhelming majority of teens online, there are about three million youth between ages 12 and 17 who do not use the internet. What about the 13% of teens who aren’t online?

UncategorizedFebruary 9, 2005

What people do online

An overview of our findings about who’s online and what they do on the Web.

UncategorizedOctober 27, 2004

Broadband Adoption in Rural America

This slide show presents trends from 2002 to 2004 in adoption of high-speed internet connections at home among Americans living in rural parts of the country.

UncategorizedJune 11, 2004

The Medicare Information Challenge

OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research…”

UncategorizedMarch 28, 2004

Older Americans and the Internet

22% of Americans 65 and older use the Internet. The percent of seniors who go online has jumped by 47% between 2000 and 2004. In a February 2004 survey, 22% of Americans age 65 or older reported having access to the Internet, up from 15% in 2000. By …

UncategorizedMarch 3, 2004

Use of the Internet in places other than home or work

As use of the Internet becomes more appealing and more essential to Americans, a growing number are using multiple locations to go online. And significant numbers are moving beyond the tradition places of access – home and work.

UncategorizedFebruary 17, 2004

Rural Areas and the Internet

This report provides a portrait of rural America’s Internet users, the activities they pursue online and their attitudes about the Internet compared to online Americans in urban and suburban communities

UncategorizedDecember 14, 2003

Wired for Health: How Californians Compare

Low-income Californians are more likely than other low-income Americans to go online and to search for health information. Health insurance, alternative medicine, and experimental treatments are particularly popular topics among Californian Internet …