In-store Mobile Commerce During the 2012 Holiday Shopping Season
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
The rise of in-store mobile commerce
During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.
Where people get information about restaurants and other local businesses
The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.
The new pathways to purchase in the world of networked consumers
Director Lee Rainie lectured at New York University about the impact of digital technologies on the ways that people get advertising and relate to corporations.
Paying Up Online: An interview with Jim Jansen
An interview with Senior Fellow Jim Jansen, recorded at the “Buying & Selling EContent” Conference, about paying for online content. (With downloadable audio and transcript)
People Actually Do Pay for Online Content
On March 28, 2011, Senior Fellow Jim Jansen gave the opening keynote address at theBuying & Selling eContent 2011, held March 28-30 in Scottsdale, AR.
65% of internet users have paid for online content
65% of internet users have paid to access or download some kind of digital content. Music and software are the most common kinds of content purchased.
Online Product Research
58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.
The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.
Baby Boomers and the internet
This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.