Our May 2011 tracking survey contains data on mobile phone ownership and usage, as well as profile management on social networking sites.

Important note for analysis of mobile activities: To analyze certain mobile activities questions (Q14a through Q14h; Q17a through Q17i; and Cell11a through Cell11c) based on all cell owners, use the “total” version in the data set (i.e. Q14atot instead of Q14a, Q17atot instead of Q17a, Cell11atot instead of Cell11a). The topline data and crosstabulation files have been recalculated based on all cell owners for these questions.

UncategorizedFebruary 24, 2012

Privacy management on social media sites

Most users choose restricted privacy settings while profile “pruning” and unfriending people is on the rise

UncategorizedNovember 15, 2011

Why Americans use social media

Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.

UncategorizedSeptember 19, 2011

Americans and Text Messaging

31% of text message users prefer texting to voice calls, and young adults stand out in their use of text messaging.

UncategorizedSeptember 6, 2011

28% of American adults use mobile and social location-based services

55% of smartphone owners use their phones to get location-based directions or recommendations, while geosocial services and location-tagging features are less popular.

UncategorizedAugust 26, 2011

65% of online adults use social networking sites

Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.

UncategorizedAugust 15, 2011

Americans and Their Cell Phones

Mobile devices help solve problems, but also create new annoyances.

UncategorizedJuly 26, 2011

71% of online adults now use video-sharing sites

Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.

UncategorizedJuly 11, 2011

Smartphone Adoption and Usage

35% of US adults own a smartphone of some kind, and one quarter of smartphone owners say that their phone is where they do most of their online browsing.

UncategorizedJune 27, 2011

E-reader ownership doubles in six months

Adoption rate of e-readers surges ahead of tablet computers

UncategorizedJune 1, 2011

Twitter Update 2011

13% of online adults use Twitter, and half of Twitter users access the service “on the go” via mobile phone.