Examining Public Health Driven Social Media
Ogilvy’s Social Marketing practice and Georgetown University’s Center for Social Impact Communication, an initiative of the Master in Professional Studies in Public Relations and Corporation Communications, will host a panel discussion to examine social media best practices in public health and social marketing.
The event will include a brief review of a new white paper, Using Social Media Platforms to Amplify Public Health Messages, developed under the Ogilvy/CSIS Social Marketing Fellowship, and a moderated discussion with panelists to further explore the topic.
Susannah Fox, Associate Director, Digital Strategy, Pew Research Center
Irfan Kamal, Social Media Evaluation Expert, Ogilvy Digital Influence Group
Marie Cocco, Director, National Communications Campaign for Tobacco-Free Kids
Jessica Kutch, Website Coordinator, Service Employees International Union
Joel Selzer, CEO and Co-Founder Ozmosis
Moderated by Jennifer Wayman, Executive Vice President/Director of Social Marketing at Ogilvy Washington and Alexandra Hughes, 2010 Social Marketing Fellow