Annual Gadgets Survey 2007

Final Topline, 12/13/07

Data for October 24 – December 2, 2007

Princeton Survey Research Associates International for the Pew Internet & American Life Project

Sample: n = 2,054 adults 18 and older, including 500 cell phone users
Interviewing dates: 10.24.07 – 12.2.07

1. Margin of error is plus or minus 2 percentage points for results based on total sample [n=2,054]
2. Margin of error is plus or minus 3 percentage points for results based on internet users [n=1,572]
3. Margin of error is plus or minus 3 percentage points for results based on landline and form 1 cell sample [n=1,804]
4. Margin of error is plus or minus 3 percentage points for results based on landline and form 2 cell sample [n=1,804]
5. Margin of error is plus or minus 3 percentage points for results based on landline only [n=1,554]

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WEB1   Please tell me if you ever use the internet to do any of the following things.  Do you ever use the internet to…/Did you happen to do this yesterday, or not?¹

Q28     Do you ever record your own video, or do you not do this?

Q30     Do you ever… (INSERT IN ORDER)?

Methodology

Prepared by Princeton Survey Research Associates International
for the Pew Internet and American Life Project

December 2007

This survey obtained telephone interviews – both landline and cell phone – with a nationally representative sample of 2,054 adults living in the continental United States. The survey was conducted by Princeton Survey Research International. The interviews were conducted in English by Princeton Data Source, LLC from October 24 to December 2, 2007. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ±2.4%.

Contact Procedures

Interviews were conducted from October 24 to December 2, 2007. As many as 10 attempts were made to contact every sampled telephone number. Sample was released for interviewing in replicates, which are representative subsamples of the larger sample. Using replicates to control the release of sample ensures that complete call procedures are followed for the entire sample. Calls were staggered over times of day and days of the week to maximize the chance of making contact with potential respondents. Each household received at least one daytime call in an attempt to find someone at home.

For the landline sample, interviewers asked to speak with the youngest adult male currently at home. If no male was available, interviewers asked to speak with the youngest female at home. This systematic respondent selection technique has been shown to produce samples that closely mirror the population in terms of age and gender.

For the cellular sample, interviews were conducted with the person who answered the phone. Interviewers verified that the person was an adult and in a safe place before administering the survey. If this person was not an adult, they were screened out as ineligible. Cellular sample respondents were offered a post-paid cash incentive for their participation.

The overall response rate was 21%.