February 23, 2005

Men, Women, and Money

Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online.

Men and women are equally likely to buy a product online, such as books, music, toys or clothing (67%). They are also essentially equally likely to buy or make a reservation for a travel service, like an airline ticket, hotel room, or rental car. Sixty percent of online men do this vs. 63% of online women (that difference is within the margin of error of +/- 5%).

Men are significantly more likely to go online to get financial information, such as stock quotes or mortgage interest rates – 56% of online men vs. 33% of online women. Men are also more likely to participate in an online auction (28% vs. 18%) or to buy or sell stocks, mutual funds or bonds (20% vs. 6%).