Cell Phone Activities 2013
50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a popular activity
Marketing in the networked age
How the new media ecosystem has affected marketing
More social media users are adding location information to their posts, and most smartphone owners use location-based information services.
Anonymity, Privacy, and Security Online
86% of online adults have taken steps to avoid surveillance by other people or organizations when using the internet. Despite precautions, 21% have had an email or social media account hijacked and 11% have had vital information stolen.
Teens and Mobile Apps Privacy
58% of American teens have downloaded an app to a cell phone or tablet. More than half of teen apps users have avoided an app due to concerns about sharing their personal information.
Where Teens Seek Online Privacy Advice
Teens often rely on themselves and the guidance they get from the websites they use to figure out how to manage their privacy online, but when they do seek advice, they go primarily to peers and parents.
Teens Haven’t Abandoned Facebook (Yet)
Our national survey data did not indicate a decrease in the total number of Facebook-using teens, even though the focus group findings suggest that teens’ relationship with Facebook is complicated and may be evolving.
72% of Online Adults are Social Networking Site Users
Social networking sites remain most popular among young adults, but other age groups continue to increase their engagement
10 Things to Know About How Teens Use Technology
Kristen Purcell discussed our teens & tech research at the ACT Enrollment Planners Conference
6% of Online Adults are reddit Users
Young men are especially likely to visit the “front page of the internet.”