State of Social Media: 2011
Senior Research Specialist Mary Madden will present the Project’s latest research on social media adoption.
Why Americans use social media
Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.
Older Adults and Social Media
Mary will present the Pew Internet Project’s latest data on social media participation among older American adults, including new findings about user motivations and the role of mobile devices.
Social Media and Civic Life
Director Lee Rainie presented findings from Pew Internet about the role of the internet, cell phones, and social media on civic life.
How people learn about their local community
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
The social media landscape
Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “…
65% of online adults use social networking sites
Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
71% of online adults now use video-sharing sites
Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.
The Mobile Difference
Lee Rainie will discuss the Project’s latest findings about how people use mobile devices, and how the changing media ecosystem is affecting the way people receive, share, and create information.
The State of Millennials (slides)
Lee Rainie presents a compendium of recent data that focuses on key behavioral statistics of the Millennial Generation.