Online Political Videos and Campaign 2012
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
Photos and Videos as Social Currency Online
46% of internet users post original photos & videos online; 41% curate photos & videos they find elsewhere on the web and post on image-sharing sites. Women are more likely than men to use Pinterest; Instagram & Tumblr attract equal shares of both.
Teens & Online Video
Shooting, sharing, streaming and chatting: social media using teens are the most enthusiastic users of many online video capabilities
The Viral Kony 2012 Video
Young adults heard more about the viral video against Joseph Kony and were more likely to learn about it through social media than other sources