UncategorizedJuly 19, 2004

Older Americans and the Internet: Adapting Government Websites for an Older Audience

This presentation provides new demographic data, not contained in recent reports, that is broken out by age groups. It also contains specific tips for government Web site managers who want to design senior-friendly sites.

UncategorizedJune 11, 2004

The Medicare Information Challenge

OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research…”

UncategorizedMarch 28, 2004

Older Americans and the Internet

22% of Americans 65 and older use the Internet. The percent of seniors who go online has jumped by 47% between 2000 and 2004. In a February 2004 survey, 22% of Americans age 65 or older reported having access to the Internet, up from 15% in 2000. By …