Marketing in the networked age
How the new media ecosystem has affected marketing
The State of Digital Marketing in the Networked Age
Pew Internet Director Lee Rainie will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers.
The Future of Corporate Responsibility
Corporate responsibility: How far will tech firms go in helping repressive regimes?
Cities Online: Urban Development and the Internet
This report examines how institutions in five cities (Austin, Texas; Cleveland, Ohio; Nashville, Tennessee; Portland, Oregon and Washington, D.C.) are adapting to the Internet as an economic development and community-building tool. The experiences in these communities suggests that the Internet is best used to encourage bottom-up initiatives, encourage and nurture catalytic individuals in communities, encourage public funding for technology programs, encourage “bridging” among groups, and encourage experimentation.
The dot-com meltdown and the Web
Some Americans’ Internet experiences are beginning to be affected by the dot-com meltdown, but the vast majority of them are making quick adjustments to get the Web content and services they like without paying extra money
Risky Business: Americans see greed, cluelessness behind dot-coms’ comeuppance
Most Americans attribute dot-com difficulties to overeager investors looking for quick payoffs and to the poor business plans of dot-com entrepreneurs.