Multi-section ReportsJanuary 31, 2013

In-store Mobile Commerce During the 2012 Holiday Shopping Season

58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.

Pew Research CenterJanuary 1, 2013

Jan. 3-6, 2013 – Mobile Shopping

This omnibus survey contains questions about device ownership and cell phone usage during purchase decisions.