How people get local news and information in different communities
Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
72% of Americans follow local news closely
These local news enthusiasts follow a diverse set of topics but rely heavily on local newspapers to keep them informed
Where people get information about restaurants and other local businesses
The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.
How people learn about their local community
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
How mobile devices are changing community information environments
47% of American adults use their cellphones and tablet computers to get local news and information
Jan. 12-25, 2011 – Local News
Our January 2011 tracking survey contains questions about people’s sources of online news information.