The Demographics of Social Media Users — 2012
Young adults are more likely than older adults to use social media. Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest.
Coming and Going on Facebook
61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.
Dec. 13-16, 2012 – Facebook
This omnibus survey contains questions on people’s Facebook habits and attitudes.