The Best (and Worst) of Mobile Connectivity
Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
Cell Phone Activities 2012
Photo taking, texting, and accessing the internet are the most popular activities people pursue with their mobile phones
Privacy and Data Management on Mobile Devices
More than half of app users have uninstalled or avoided an app due to concerns about personal information
Mobile Phone Problems
Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.
The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Cell Internet Use 2012
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Older adults and internet use
For the first time, half of American adults ages 65 and older are online.
Just-in-time Information through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments
March 15-April 3, 2012 – Cell Phones
Our April 2012 tracking survey contains data on cell phone ownership, usage and attitudes.