January 11, 2017

Who uses social media

% of U.S. adults who use each social media platform

Facebook Instagram Pinterest LinkedIn Twitter
Total 68% 28% 26% 25% 21%
Men 67% 23% 15% 28% 21%
Women 69% 32% 38% 23% 21%
Ages 18-29 88% 59% 36% 34% 36%
30-49 79% 31% 32% 31% 22%
50-64 61% 13% 24% 21% 18%
65+ 36% 5% 9% 11% 6%
High school or less 56% 19% 18% 9% 14%
Some college 77% 35% 31% 25% 24%
College graduate 77% 32% 33% 49% 28%
Less than $30,000 65% 29% 23% 16% 18%
$30,000-$49,999 68% 27% 27% 11% 16%
$50,000-$74,999 70% 30% 29% 30% 26%
$75,000+ 76% 30% 34% 45% 30%
Urban 70% 34% 26% 29% 22%
Suburban 68% 24% 29% 26% 21%
Rural 65% 25% 20% 15% 19%

Note: Race/ethnicity breaks not shown due to sample size.
Source: Survey conducted March 7-April 4, 2016.

Pew Research Center