Who uses Facebook, Instagram and LinkedIn
% of U.S. adults in each demographic group who say they ever use …
FacebookInstagramLinkedIn
Total69%40%28%
Men61%36%31%
Women77%44%26%
Ages 18-2970%71%30%
30-4977%48%36%
50-6473%29%33%
65+50%13%11%
White67%35%29%
Black74%49%27%
Hispanic72%52%19%
Less than $30K70%35%12%
$30K-$49,99976%45%21%
$50K-$74,99961%39%21%
More than $75K70%47%50%
High school or less64%30%10%
Some college71%44%28%
College graduate73%49%51%
Urban70%45%30%
Suburban70%41%33%
Rural67%25%15%
PEW RESEARCH CENTER