February 5, 2018

Who uses Pinterest, Snapchat, YouTube and WhatsApp

% of U.S. adults who use each social media platform

Pinterest Snapchat YouTube WhatsApp
Total 29% 27% 73% 22%
Men 16% 23% 75% 20%
Women 41% 31% 72% 24%
Ages 18-29 34% 68% 91% 27%
30-49 34% 26% 85% 32%
50-64 26% 10% 68% 17%
65+ 16% 3% 40% 6%
White 32% 24% 71% 14%
Black 23% 36% 76% 21%
Hispanic 23% 31% 78% 49%
High school or less 18% 24% 65% 20%
Some college 32% 31% 74% 18%
College graduate 40% 26% 85% 29%
Urban 29% 32% 80% 28%
Suburban 31% 26% 74% 19%
Rural 28% 18% 59% 9%

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center