January 11, 2017

Who uses Facebook, Instagram, LinkedIn and Twitter

% of U.S. adults who use each social media platform

Facebook Instagram LinkedIn Twitter
Total 68% 35% 25% 24%
Men 62% 30% 25% 23%
Women 74% 39% 25% 24%
Ages 18-29 81% 64% 29% 40%
30-49 78% 40% 33% 27%
50-64 65% 21% 24% 19%
65+ 41% 10% 9% 8%
White 67% 32% 26% 24%
Black 70% 43% 28% 26%
Hispanic 73% 38% 13% 20%
High school or less 60% 29% 9% 18%
Some college 71% 36% 22% 25%
College graduate 77% 42% 50% 32%
Urban 75% 42% 30% 29%
Suburban 67% 34% 27% 23%
Rural 58% 25% 13% 17%

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center