March 21, 2018

Top 15 posts by user engagement among science-related Facebook-primary pages

Facebook posts with the highest number of interactions, January 2014 to June 2017

Page Number of interactions Date of post Title and description of post Primary topic Primary frame
1 David Wolfe 5,432,916 Oct. 10, 2015 “Share this if you think they should have this in school.” (picture of fruit cups) Food/nutrition Call to action
2 Hashem Al-Ghaili (@ScienceNaturePage) 4,207,149 Jan. 13, 2016 “This interesting concept could save thousands of lives from plane crashes.” (Video about planes with detachable cabins) Engineering/tech Explanation of concept
3 David Wolfe 4,151,585 June 5, 2015 “Drinking Water at the Correct Time Maximizes its Effectiveness on the Human Body” (picture) Food/nutrition ‘News you can use’
4 David Wolfe 3,728,525 April 13, 2015 “Look after your friends. Make sure they’re okay. Sometimes they are going through things that are really heavy, but they might not say it.” (picture) Behavioral science ‘News you can use’
5 David Wolfe 3,607,372 April 8, 2015 “A Note from a Mother” (poem) Non-science Non-science
6 Hashem Al-Ghaili (@ScienceNaturePage) 3,087,114 Jan. 30, 2016 “This device can bring dead hearts back to life.” (video about medical device) Health/medicine New discovery
7 David Wolfe 3,040,094 Nov. 9, 2015 “Believe in yourself” (picture of cat looking in reflection) Non-science Non-science
8 David Wolfe 3,028,215 June 7, 2016 “Camp With the Comfort of a Hammock And The Security Of A Tent” (video about camping equipment) Engineering/tech Explanation of concept
9 David Wolfe 3,013,765 Jan. 26, 2016 “Sometimes the grass is greener on the other side because it’s fake” (picture) Non-science Non-science
10 David Wolfe 2,998,982 July 23, 2015 Quote from Robin Williams about mental health Neurology Explanation of concept
11 David Wolfe 2,818,155 March 27, 2015 Video of dancing girl on TV talent show Feats/phenomena Visual only
12 Hashem Al-Ghaili (@ScienceNaturePage) 2,646,077 May 8, 2016 Video about baby in womb and bond with mother Health/medicine Explanation of concept
13 David Wolfe 2,621,409 Sept. 16, 2015 “Spend time with your parents, treat them well. Because one day, when you look up from your phone, they won’t be there anymore.” (picture) Behavioral science ‘News you can use’
14 David Wolfe 2,568,205 Nov. 20, 2016 “Top 10 Acupressure Points to Relieve Body Pains & Aches” (video) Health/ medicine ‘News you can use’
15 David Wolfe 2,278,143 Nov. 27, 2015 “Some people want a big house, a fast car, and lots of money. Others just want a tiny cabin in the woods away from those kinds of people.” (picture) Non-science Non-science

Note: Number of interactions as of June 2017. Interactions include the number of shares, comments, and likes or other reactions. “Facebook-primary” consists of Facebook pages from individuals or organizations that have a large social media presence on the platform but are not connected to any offline, legacy outlet.
Source: Pew Research Center analysis of all Facebook posts from 30 science-related pages, January 2014 to June 2017. Data collected from the public Facebook Graph API.
“The Science People See on Social Media”

Pew Research Center