Who’s Not Online and Why
15% of American adults do not use the internet at all, and another 9% of adults use the internet but not at home.
Cell Phone Activities 2013
50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a popular activity
Cell Internet Use 2013
57% of American adults use their cell phone to go online. 21% of cell phone owners say they mostly access the internet using their phone.
More social media users are adding location information to their posts, and most smartphone owners use location-based information services.
Anonymity, Privacy, and Security Online
86% of online adults have taken steps to avoid surveillance by other people or organizations when using the internet. Despite precautions, 21% have had an email or social media account hijacked and 11% have had vital information stolen.
Home Broadband 2013
Seven in ten American adults have a high-speed broadband connection at home. Another one in ten Americans lack home broadband but do own a smartphone.
Teens and Mobile Apps Privacy
58% of American teens have downloaded an app to a cell phone or tablet. More than half of teen apps users have avoided an app due to concerns about sharing their personal information.
Where Teens Seek Online Privacy Advice
Teens often rely on themselves and the guidance they get from the websites they use to figure out how to manage their privacy online, but when they do seek advice, they go primarily to peers and parents.
51% of U.S. Adults Bank Online
32% of adults transact bank business on their mobile phones
72% of Online Adults are Social Networking Site Users
Social networking sites remain most popular among young adults, but other age groups continue to increase their engagement