Why people like to read
Asked to tell us what they like most about book reading, those who had read a book in the past 12 months gave a host of reasons that ranged from the highly practical to the sublime.
A Snapshot of E-reader and Tablet Owners
The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.
Teens’ parents and their technology profile
The parents of teenagers are steeped in technology and are increasingly involved with their kids’ lives in online environments.
How smartphone owners describe their phones
Along with asking about smartphone adoption and usage in our May 2011 survey, we also included a question that asked cell phone owners to provide the one word that best describes how they feel about their phones.
A closer look at generations and cell phone ownership
Eighty-five percent of Americans age 18 and older own a cell phone, and one-third (33%) of those who do not own a cell phone live in a household with at least one working mobile phone. This means that overall, overall, 90% of all adults live in a hou…
Group participation and technology
The proportion of American adults in each tech user group (those who use the internet, those who connect to the internet wirelessly, cell phone users, etc.) who are active in various organizations.
Generations 2010: Trends in online activities
A “heat map” showing major trends in how different generations of online Americans use the internet over time.
Generations 2010: What different generations do online
An at-a-glance guide to how different generations of online Americans use the internet.
Updated: Change in internet access by age group, 2000-2010
Internet adoption over the past 10 years: 93% of teens ages 12-17 go online, as do 95% of young adults ages 18-29. Seventy-nine percent of all adults ages 18 and older go online.
Reputation management and social media: Our digital footprints
What we think others can see about us online