Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Book Reading 2016
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Technology Adoption by Baby Boomers (and everybody else)
Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.
Social Media Usage: 2005-2015
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began tracking social media usage in 2005.
Americans’ Internet Access:
The share of all U.S. adults who use the internet increased from 52% in 2000 to 84% today.