Social networking sites and our lives

Part 2: Who are social networking site users?

The rise and fall of different social networking site platforms

Twitter is the SNS that has experienced the most recent growth in new members. On the other hand, a very small number of people have joined MySpace in the past year. Fewer than 3% of all MySpace users joined within the past 6-months, 10% joined within the past year. Over 75% of MySpace users joining the site two or more years ago. In comparison, nearly 60% of Twitter users, 39% of Facebook users, and 36% of LinkedIn users joined within the past year. 

Length of time on different social networking site platforms

Facebook is the nearly universal social networking site and it has the highest share of users’ daily visits, while MySpace and LinkedIn are occasional destinations.

Facebook is, by far, the most popular SNS. Of those who use a SNS, almost all use Facebook (92%). Facebook is followed in popularity by MySpace (29%), LinkedIn (18%), Twitter (13%), and other social network services (10%).

There is notable variation in the frequency of use of SNS. Facebook and Twitter are used much more frequently by their users than LinkedIn and MySpace. Some 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace users and 6% of LinkedIn users do the same. By comparison, 62% of MySpace users, 40% of Twitter users, and 44% of LinkedIn users engage with their SNS less than once per month. Only 6% of Facebook users use this platform less than once per month.

Frequency of use for users of different social networking site platforms

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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.