65% of online adults use social networking sites

Main Report: 65% of online adults use social networking sites

Women maintain a foothold on social networking sites.

Looking more closely at gender differences, women have been significantly more likely to use social networking sites than men since 2009. As of May 2011, nearly seven in ten online women are users of social networking sites (69%), compared with six in ten online men (60%). Women are also more active2 in their use of these sites, with almost half of female internet users using social networking sites on a typical day (48%), compared with 38% of male internet users.

Social networking site use by gender, 2005-2011

Notes

2 See also: http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Facebook-activities.aspx from "Social networking sites and our lives" (2011).

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