All adults were asked which group is more helpful when they need certain types of information or support: health professionals like doctors and nurses or peers like fellow patients, friends, and family.

The pattern of responses was pretty clear: When the item involved technical issues related to a health issue, professionals held sway. When the item involved more personal issues of how to cope with a health issue or get quick relief, then non-professionals were preferred by most patients.

Many people find the internet to be a valuable tool, whether they are using it to search for a quick answer or gain a deeper understanding of a new treatment option or prescription. The internet is also, as this study shows, a way to tap into our instincts to gather together, help other people, and be helped ourselves.