19% of internet users look online for information about pregnancy and childbirth.

As one would expect, gender and age are the significant predictors of interest in this topic. One in four female internet users (24%) has looked online for information about pregnancy and childbirth, compared with 13% of male internet users. Fully 31% of internet users between the ages of 18 and 33 have looked online for information about pregnancy and childbirth, compared with 25% of those between 34-45 years old, and just 5% of internet users age 46 or older. Current parents are also more likely than internet users who do not have children living at home to do this type of research (32%, compared with 12%).

This is the first time Pew Internet has measured internet users’ interest in this topic.