The percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.
Tablet computers have not seen the same level of growth among U.S. adults in recent months. In May 2011, 8% of adults report owning a tablet computer such as an iPad, Samsung Galaxy or Motorola Xoom. This is roughly the same percentage of adults who reported owning this kind of device in January 2011 (7%), and represents just a 3 percentage-point increase in ownership since November 2010. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least $75,000 annually. Read more...
About the Survey
The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline and cell phone . For results based on the total sample, the margin of error is plus or minus 2 percentage points. For more information, including the topline
, please see the Methodology section of this report