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Foursquare check-in service hits big but faces challenges

Jun 22, 2011USA Today

Indeed, in spite of its growing popularity among consumers, check-in services are being used by fewer local business owners, according to MerchantCircle surveys of nearly 5,000 owners in the U.S.

Nearly one-third of businesses said they...

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Tag-Along Marketing

Nov 6, 2010New York Times

As of August, only 4 percent of American adults who used the Internet also used location-based services, which allow people to “check in” to physical locations via their cellphones to earn coupons or keep up with friends, the Pew Research Center’s...

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More in: Shopping, Identity

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Check-in location services used by 4 percent of online Americans

Nov 4, 2010msnbc.com

Do what you will with the following information: Four percent of Americans use location-based check-in services such as Foursquare and Gowalla, according to a new report by Pew Research Center’s Internet & American Life Project. But among American...

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Checked in? 96 percent of Web users haven't

Nov 4, 2010CNN

(CNN) -- Location-based mobile apps such as Foursquare might be among the fastest-growing trends for plugged-in technophiles, but the vast majority of Americans still haven't used them.

That's the finding of a report released Thursday b...

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Is geolocation the next text messaging or the next Segway?

Nov 4, 2010Marketplace | American Public Media

By all accounts, The Next Big Thing In Tech is supposed to be geolocation. Lots of businesses now offer special deals when you check in and yesterday Facebook announced a whole slew of deals for users on their Facebook Places location services. Bu...

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Who is using location-based services? Relatively few, says Pew survey

Nov 4, 2010USA Today

Location-based services get a fair amount of attention in the media. But just 4% of online Americans actually take advantage of services such as Gowalla or Foursquare that allow them to share their location with friends or to find other people who...

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Report finds light use of location-based services

Nov 4, 2010Washington Post

Just 4 percent of U.S. Internet users partake in location-based services such as Foursquare and Godwalla, according to a survey released Thursday by the Pew Center’s Internet & American Life Project.

But use of location-based services i...

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Geolocation Services Gaining Ground

Nov 4, 2010TechNewsDaily

Location-based service sites -- such as Foursquare, Gowalla and Facebook Places -- may seem like the hottest new platform online service on the block, but adoption is still relatively small, a new survey finds.

[...]

"Locatio...

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Discounts offered in Facebook check-in 'Deals'

Nov 4, 2010Associated Press

NEW YORK (AP) - If you use Facebook to "check in" to your favorite restaurants or shops, you can now expect to see rewards and discounts from companies looking to drum up business and lure in loyal customers.

Facebook is looking to brid...

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More in: Social Networking, Shopping

Media Mention

Location Services Have Not Caught On, Report Says

Nov 4, 2010New York Times

Technology companies, venture capitalists and retailers have expressed no small amount of enthusiasm for location-based Web services, which allow users to “check into” locations in order to connect with friends or cash in on special offers from bu...

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