Home Broadband 2010

Trends in broadband adoption

Most non-internet users have limited exposure to online life, and half do not go online because they do not see the digital world as relevant to them

One in five American adults (21%) do not use the internet or email from any location, and a majority of these non-users have little exposure to the online world. Some 16% of non-users live in a household where someone else uses the internet (even if they personally do not) and 22% used the internet or email in the past but no longer do so. Taken together, that means that one-third (34%) of non-internet users have some familiarity with the internet, either from past personal experience or from living in a household where someone else goes online. Since we first asked these questions in spring 2002, roughly one in five non-users have consistently answered “yes” to each of these questions.

Not only are most non-users unfamiliar with the internet, they are not especially interested in getting online. Only one in ten non-users (10%) indicate that they would like to start using the internet or email in the future, a figure that is also largely unchanged from the first time we asked this question of non-users in 2002. Older non-users are especially likely say they are not interested in going online—just 5% of non-internet users ages 50 and older say that they would like to start using the internet or email.

As we have found in previous surveys, roughly half (48%) of non-internet users cite issues of relevance when asked why they do not go online. One in five (21%) point to issues related to price while 18% cite usability issues and 6% point to access or availability as the main reason they do not go online.

Main reasons for not using the internet

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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.