A few online activities that were previously dominated by either older generations or younger generations are now being done more equally across all generations under 73 years old. One such activity is downloading videos, an activity that in 2005 was significantly more popular with teens and Generation Y than with any other generation. Generation X is catching up, as 31% of that generation claim to download videos as of 2007, compared with 38% of Generation Y. Generations on the oldest end of the spectrum also became significantly more likely than they had been two years before to download videos. Some 13% of G.I. Generation internet users (age 73+) reported downloading videos, up from 1% in 2005, and another 13% of the online Silent Generation (ages 64-72) say they download videos, up from 8% in 2005.
Perhaps less surprisingly, Generation Y is also gaining significant ground in some activities previously dominated by Generation X and older. In addition to becoming more likely to do banking online, Generation Y has also grown more likely to make their travel reservations online. In 2005, half (50%) of Generation Y internet users had booked travel arrangements online, and, in 2008, that number rose to 65%. During the same time, the percentages of Generation X and older generations to make online travel reservations remained about the same.
The workplace online network is expanding to include more Generation Y users. Internet users 18-32 are going online more than ever to do research for their jobs. In 2007, 51% said they used the internet for their jobs other than for email, compared with 44% of the same group in 2005.