Overview

The number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of internet users say they have ever used online classified sites, compared with 22% of online adults who had done so in 2005.

On any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005.

These are among the main findings of an April 2009 survey by the Pew Research Center’s Internet & American Life Project survey. They highlight the growing importance of such sites to internet users and reflect the changes in the audience for classified ads – both those who place them and those who make purchases – that have devastated a key revenue source for traditional newspapers.

About the Survey

This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research International between March 26 to April 19, 2009, among a sample of 2,253 adults, 18 and older.  For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points.  For results based Internet users (n=1,687), the margin of sampling error is plus or minus 2.7 percentage points.