The Mobile Difference

Ambivalent Networkers

Ambivalent Networkers: 7% of the general population

Ambivalent Networkers have folded ICTs into a lifestyle that relies a lot on mobile devices to connect socially with others or to entertain themselves. They do the most of any group when it comes to non-voice data applications on their cell phones and connect often wirelessly when they are not at home or work. Ambivalent Networkers are into social networking sites and are infrequent television watchers. When they do sample traditional media – radio or TV – it is likely to be done using a newfangled device such as a laptop or MP3 player.

Yet, perhaps because ICTs are so integrated into their lives and because of their youth, this group does not herald the upside of ICTs at a very high rate. Though well-equipped for mobile connectivity, Ambivalent Networkers are not enthralled by the intrusions this connectivity may create. Ambivalent Networkers like how gadgets let them stay up socially with others, but do not see them as central to their productivity.

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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.