A typical Mobile Newbie, who is about 50 years old, is a novice with modern ICTs, but is wading into the waters thanks to a new cell phone. The Mobile Newbie might have gotten the phone because she thought it would be a handy tool for staying in touch with others or perhaps even for safety reasons. The cell phone is the device that is generally a Mobile Newbie’s introduction to modern ICTs; nearly all have one and many got it in the past year. Just four in ten use the internet. When the cell phone buzzes, they are pleased to answer. Mobile Newbies will also occasionally send a text message or snap a picture with their handheld device. Over time, they have found the cell phone more to their liking, while the internet remains an infrequent part of their daily rhythms.

This group is collectively new to the internet, having only gotten access about two years ago. Usability of information technology may be an issue here. Most in this group say they need help setting up new devices and services. But they seem nonetheless attached to their cell phone, as most would find it hard to give up – a sentiment that has grown over time.

These five groups make up the 39% of American adults who make up the basket of groups we call “Motivated by Mobility.” The profiles of the other 61%, the “Stationary Media Majority,” start here.