As a large portion of the online population gravitates to wireless and mobile access to supplement their home high-speed wired connections, the supply of and demand for online content increases. Institutions – whether governments or news organizations – have greater incentives to optimize their services to be consumed online. More people have greater opportunity to share their advice, creativity, and observations online.

Recent research argues that exclusion from (or low levels of engagement with) the network of people and information found online is more costly than in the past.³ In this typology, four groups making up 42% of the population have both below average levels of broadband and uses of mobile and online resources. Those groups are Drifting Surfers, Information Encumbered, Mobile Newbies, and Off the Net.