For many in the “motivated by mobility” groups, a multiple platform world creates a virtuous cycle with respect to digital resources: “Always on” broadband draws them down a path of digital engagement that “always connected” mobile access deepens and accelerates.
Some 31% of adults say that very frequent information exchanges over high-speed wires and mobile devices are cornerstones of their digital profiles. These are the adults in the following groups: Digital Collaborators, Ambivalent Networkers, Media Movers, and Roving Nodes.