Wireless connectivity has emerged as a strong predictor of online video viewing. Fully 71% of those with wireless connectivity watch videos on video sharing sites compared with just 38% of those who do not access the internet wirelessly. Cell phone manufacturers have recognized the consumer demand for both mobile video viewing and video recording. In one recent example, the latest version of the iPhone comes with video recording capability and a feature that allows users to upload those videos to YouTube through a simple voice command.

While some video viewers are moving to bigger screens, there is also growing interest in mobile video viewing. Our latest data shows that 14% of cell phone users have watched video on their devices, slightly up from the 10% we found in 2007. Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.