The Audience for Online Video-Sharing Sites Shoots Up

Mobile and TV Viewing

Americans who have cut back on cable or TV expenses are more likely to watch online video on their televisions.

As stated in the Pew Internet Project’s “Home Broadband Adoption 2009” report, overall, 22% of American adults say they have cut back on their cable or television services over the course of the past 12 months. That compares to just 9% who have cut back on their internet service.3 Those who have canceled or cut back on cable and TV services are more likely to have “rerouted” their online video viewing to their television screen. Among this economizing group of online video viewers, 32% have connected their computer to their TV screen to watch internet video.

Notes

3 John Horrigan, “Home Broadband Adoption 2009,” Pew Internet & American Life Project, June 17, 2009. Available at: http://www.pewinternet.org/Reports/2009/10-Home-Broadband-Adoption-2009.aspx

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The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.