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Overview

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

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DATA POINT

74%

The percentage of online economic users who go online to relax and take their minds off of the recession.

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Copyright 2010

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.