Overview

As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey. Still, podcasting has yet to become a fixture in the everyday lives of internet users, as very few internet users download podcasts on a typical day.