Online Shopping

Part 2. Online Shoppers: Who They Are and What They Think

Young adult internet users see the internet as a place for finding bargains, things that are hard to find, and as a means to save time on shopping.

Although a majority (or near majority) of all internet users see the internet as a place to get bargains, the hard-to-find-item, or as a time-saver, these attitudes and other differ across age categories.

Attitudes about online shopping: by age

Online adults under age 30 are twice as likely as senior citizens to see the internet as a place for bargain shopping and far more likely than seniors to see the convenience and time-saving benefits of online shopping.

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Copyright 2013 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.