Overall, 57% of adult internet users say they watch or download video content online. On a typical day, 19% report watching or downloading some type of online video content. Other estimates, which include the passive viewing of online video, such as “in-banner” advertising embedded in many popular websites, suggest the online video viewing audience may be even larger. However, for the purposes of our survey, we were primarily interested in interviewing those who actively seek out and watch online video.
In keeping with other media consumption trends, a familiar refrain rings loud and clear: It’s a broadband thing.
Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online. Looking separately at those who have access to a high-speed connection at home, 66% report online video consumption, compared with just 39% of home dial-up users who watch or download video. Among those home dial-up users who watch video, nearly half of them (44%) say they have access to a high-speed connection at work, while the remaining half have dial-up connections at work or no type of internet access at work. Isolating that segment of home dial-up users who are truly relegated to slow connections and do not have broadband at work, just 31% say they have watched or downloaded video online.
Frequency of internet use is often bolstered by having an always-on high-speed connection, and this reality is coupled with a greater propensity for daily internet users to watch and download video. Nearly two-thirds (65%) of daily internet users consume video content online at least from time to time, while just 40% who are online several times per week do so.